As a childhood F1 nut, it was a great privilege to get to work on the Honda F1 Racing account while I was at DigitasLBi. I helped create a unique social media strategy for the year, forging the identities of the characters behind the power units - engines that had their own personalities and temparements, and drove engagement on the social channels between race meetings. I also created more general content for the team's social media accounts.